Top 10 Social Media Sites & Platforms 2022


Social media is the backbone of many people's daily lives. Find out which of these top 10 social media platforms are the best fit for your audience.

According to the Digital 2022 Global Statshot Report, there are 4.65 billion social media users worldwide. That's 58.7% of the world's population, many of whom use social media as their primary source of information.

In this section, we'll take a look at some of the most popular social media platforms, give you a quick overview of them, and suggest what types of businesses they can do. 




1. YouTube

Headquarters: San Bruno, California

Founders: Jawed Karim, Steve Chen, Chad Hurley

Monthly Active Users: 2.2 billion

Revenue: $28.8 billion (2022)


The original social media video platform, YouTube, maintains dominance in this market. It is currently the second most used platform with 2.2 billion monthly active users.

YouTube's reach potential is unmatched, with 81% of adults in the United States using the platform. Numbers cannot be ignored.

YouTube has a strong user base across all age groups. That includes the hard-to-reach demographic over 65, with 49% using the platform, second only to Facebook.

YouTube covers all genres - from beauty, gaming and education to home improvement. It is a platform that most brands can invest in, and video is a thriving environment for content marketing.

2. Facebook

Headquarters: Menlo Park, CA

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Monthly Active Users: 2.9 billion

Revenue: $86 billion (2022)

Facebook is no longer number one. Of course, the platform you associate with your mom, third-graders, and neighbors still exists, and it's still as popular as ever (actually, even more so).

But now meta. Or at least the companies that own it, Instagram and WhatsApp are now Meta, Inc.

The platform has undergone a demographic shift, but is still the big dog of the social media block.

Some of Facebook's leading industries include financial services, e-commerce, retail, gaming, entertainment, media, telecommunications, technology, consumer goods, and automotive.

News Feeds are increasingly replacing corporate publications, but there are still ways to increase engagement without investing in advertising.

However, if you really want to spur action from your audience, Facebook ads are a great way to do it.

Consider joining (or creating) a group, using the Facebook Messenger chatbot, or using live video to increase your engagement.

3. Instagram

Headquarters: Menlo Park, California
Monthly active users: 2 billion
Founders: Kevin Sistrom, Mike Krieger
Revenue: $24 billion (2022)

Instagram is a social network where product-based businesses, influencers and coaches can thrive.

With the launch of Shopping publications in 2018, the potential return on investment for product-based businesses is bigger than ever – B2B can not only interact with large audiences, but also connect product information and direct sales from Gram.

If your target audience is under 35, Instagram is a gold mine: 67% of 18-24 year olds use Instagram, 67% Gen Z and 58% Millennials use the app every day.

4. WhatsApp

Headquarters: Menlo Park, California
Founders: Brian Acton, Ian Kum
Monthly active users: 2 billion
Revenue: Estimated $5.5 billion (2022).


WhatsApp remains the most popular social messaging app, far ahead of Facebook Messenger.

Closed messaging apps don't seem like an obvious choice for brands. However, keep in mind that SMS is 98% open, compared to 20% for email. This is a captive audience. And unlike SMS, WhatsApp messages can be sent for free.

If you use WhatsApp for customer service and retention, you may already be aware that the brand's potential is huge and clearly underutilized.

If you can crack WhatsApp, you will have a direct marketing channel to your audience.

5. Snapchat

Headquarters: Los Angeles, California
Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz
Active users per month: 538 million
Revenue: $1.06 billion (2022)

If your target audience is young, you'll want to sign up for Snapchat.

Snapchat's most active users are 13 years old and spend more than 30 minutes a day on the app.

Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and power struggles.

6. TikTok

Headquarters: Culver City, California
Founders: ByteDance Ltd, Zhang Yiming, Toutiao
Monthly Active Users: 1 billion
Revenue: $11 billion (2022)
TikTok proclaims itself to be the "top destination for short-term mobile video" with the company's mission to inspire creativity and bring joy. TikTok has certainly succeeded because it's the youngest app out there, but it's already booming.

In 2017, just a year later, it became the fastest growing app in the world.
Despite efforts to ban TikTok in the United States and a ban in India, the app was downloaded more than 3 billion times worldwide by 2021.

If you want to connect with Generation Z, TikTok is the platform to try.
In the United States, 25% of viewers are teenagers or younger. These consumers are also highly engaged; with an average user session of nearly 11 minutes, which is twice the length of Pinterest, the closest app.


7. Pinterest

Headquarters: San Francisco, CA
Monthly Active Users: 444 million
Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
Revenue: $574 million (2022)
Some of the most popular content on Pinterest includes fashion, food, decor, weddings, sports, and DIY pins.
Plus, anything with rich visualizations can thrive on Pinterest.
It should be noted that 60% of Pinterest users are women. If you have a predominantly female audience, this is a solid reason to invest time in social media marketing on Pinterest.
That's not to say there aren't any men on Pinterest — it has a 40% male audience.

8. Linkedin

Headquarters: Sunnyvale, CA
Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly
Monthly Active Users: 830 million (2022)
Revenue: $8.05 billion (2020)
Within its vast professional network, you'll find more than 61 million users in senior positions on LinkedIn.
If you're looking for a decision maker with the power to close your business, keep your products, or collaborate with you, look no further than LinkedIn.
Did you know that the average LinkedIn user who earns over $2,000 is above the national median? Or 50 million people use it to find work every week?
LinkedIn is a highly focused social media platform, so it has unlimited potential to connect with an elite group of professionals who can make a difference to your business.

9. Reddit

Headquarters: San Francisco, CA
Monthly Active Users: 430 million
Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
Revenue: $289.9 million (2022)
Reddit is hailed as the “first site on the web” and ranks among the 20 most visited sites according to Alexa rankings.
Reddit has a unique combination of content and communities, with more than 2.8 million communities, or species, dedicated to every imaginable topic.
With so many niches, there's room for every brand and business - it's all about finding a niche that your prospects are active in and immersing themselves in it.
But be warned: Reddit is a volatile site and does not tolerate open self-promotion.
Be careful when navigating because if you make a mistake, commenters will quickly retort and spoil the brand.

10. Twitter

Headquarters: San Francisco, CA
Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Monthly Active Users: 217 million (2021)
Revenue: $1.2 billion (2022)
Unlike other social media platforms, Twitter has seen a decline in the number of users over the past year. This could be due to former President Donald Trump's ban and concerns over conservative censorship.
As of this writing, the site is in the process of finalizing a $44 billion sale to Tesla CEO Elon Musk. The announcement has caused major fluctuations in follower numbers as users' political makeup has changed, a process Twitter describes as "organic".
Despite having a clear understanding of the future of the platform, if your business is related to entertainment, sports, politics, technology or marketing, you can use this app to get great engagement.
Twitter provides an opportunity for brands to create and enhance their voice. There are places where you can be smart and representative as well as informative and helpful. 
Jump into topics, rate, share your own content and more, and join the ongoing conversation.
For more updates

Comments

Post a Comment